Inspired by my parents’ ecotourism business in Panama City, I developed a brand identity and campaign for Panama Ecotour. Having lived and gone to high school in Panama, I wanted the work to reflect the country’s rich biodiversity, culture and sense of discovery. The project includes the company identity, apparel and branded merchandise, along with an awareness campaign spanning a viewbook, posters, billboard and vehicle graphics designed to promote Panama as an immersive ecotourism destination.